E-Liquids

IVG E-Liquids & Vape Juice

Explore our complete range of IVG e-liquids and vape juice, with options across nicotine salts, 50/50 freebase e-liquids, shortfills and selected bundles. Whether you prefer fruity blends, cooling profiles, fizzy flavours or classic combinations, our IVG range gives you plenty of options to find your next everyday e-liquid.

From convenient 10ml nicotine salts to larger-format shortfills designed for refillable vape kits, choose the e-liquid format, nicotine strength and flavour profile that best suits your setup.

77% OFF
IVG Original 50/50 Sour Green Apple E-Liquid IVG Original 50/50 Sour Green Apple E-Liquid
£0.89 £3.95
77% OFF
IVG Original 50/50 Riberry Lemonade E-Liquid IVG Original 50/50 Riberry Lemonade E-Liquid
£0.89 £3.95
77% OFF
IVG Original 50/50 Ice Menthol E-Liquid IVG Original 50/50 Ice Menthol E-Liquid
£0.89 £3.95
77% OFF
IVG Original 50/50 Frozen Cherries E-Liquid IVG Original 50/50 Frozen Cherries E-Liquid
£0.89 £3.95
77% OFF
IVG Original 50/50 Blue Raspberry E-Liquid IVG Original 50/50 Blue Raspberry E-Liquid
£0.89 £3.95
82% OFF
IVG Intense Salts Watermelon Ice E-Liquid IVG Intense Salts Watermelon Ice E-Liquid
£0.71 £3.95
82% OFF
IVG Intense Salts Tropical Ice E-Liquid IVG Intense Salts Tropical Ice E-Liquid
£0.71 £3.95
82% OFF
IVG Intense Salts Summer Blaze E-Liquid IVG Intense Salts Summer Blaze E-Liquid
£0.71 £3.95
82% OFF
IVG Intense Salts Strawberry Kiwi E-Liquid IVG Intense Salts Strawberry Kiwi E-Liquid
£0.71 £3.95
82% OFF
IVG Intense Salts Strawberry Ice E-Liquid IVG Intense Salts Strawberry Ice E-Liquid
£0.71 £3.95
82% OFF
IVG Intense Salts Retro Orange E-Liquid IVG Intense Salts Retro Orange E-Liquid
£0.71 £3.95
82% OFF
IVG Intense Salts Pro Blue E-Liquid IVG Intense Salts Pro Blue E-Liquid
£0.71 £3.95
82% OFF
IVG Intense Salts Pink Lemonade E-Liquid IVG Intense Salts Pink Lemonade E-Liquid
£0.71 £3.95
82% OFF
IVG Intense Salts Grape Ice E-Liquid IVG Intense Salts Grape Ice E-Liquid
£0.71 £3.95

Explore the IVG E-Liquid Range

IVG produces e-liquids in a variety of formats, giving different types of vapers plenty of choice.

IVG Nicotine Salts

IVG nic salts are available in a wide range of flavours and nicotine strengths. They use nicotine salt formulations and are particularly suited to compatible pod devices and lower-powered vape kits.

Our collection includes IVG Original Salts alongside IVG PRO Salts, with flavours ranging from fruit combinations and ice profiles to fizzy and dessert-inspired blends.

Popular examples from the range include:

  • Strawberry Watermelon
  • Sour Green Apple
  • Tropical Ice
  • Forest Berries Ice
  • Blue Blaze
  • Riberry Lemonade
  • Banana Ice
  • Fizzy Cherry
  • Strawberry Raspberry Cherry

Nicotine strengths and bottle sizes vary by product, so always check the individual product listing before ordering.

IVG 50/50 Freebase E-Liquids

50/50 freebase e-liquids contain an equal PG/VG ratio, making them a versatile option for compatible vape tanks and pod systems.

The balanced formulation provides a combination of flavour and vapour production while retaining the more noticeable throat hit associated with traditional freebase nicotine.

IVG 50/50 e-liquids are available in a variety of flavour profiles, making them suitable for vapers who prefer conventional freebase e-liquid.

IVG Shortfills

For vapers using refillable devices and looking for larger bottles of e-liquid, IVG shortfills provide a different format from standard 10ml nicotine e-liquids.

Shortfills are supplied with room in the bottle for adding a compatible nicotine shot where required. This allows the final nicotine strength to be adjusted according to the product's intended formulation.

Always check the individual IVG shortfill product for its bottle size, VG/PG ratio and recommended nicotine-shot configuration before use.

IVG E-Liquid Bundles

If you want to explore several flavours or stock up on your preferred range, our IVG e-liquid bundles combine multiple products into one purchase.

The collection includes options such as IVG Salts Bundle, Original Salts Bundle and PRO Salts Bundle, giving you an easy way to try or purchase several flavours together.

Nicotine Salts vs Freebase E-Liquid

One of the most important decisions when choosing an e-liquid is the type of nicotine it contains.

Nicotine Salt E-Liquid

Nicotine salts are formulated differently from traditional freebase nicotine and are commonly used in lower-powered pod devices. They are available in a range of nicotine strengths and are often chosen by vapers who prefer a smoother-feeling nicotine delivery.

Freebase E-Liquid

Freebase nicotine is the traditional form of nicotine used in e-liquid. It is available in different strengths and is commonly found in 50/50 e-liquids as well as other formulations. Freebase e-liquids can provide a more noticeable throat hit, particularly at higher nicotine strengths.

The right choice depends on your device, preferred nicotine strength and vaping style.

What Is 50/50 E-Liquid?

A 50/50 e-liquid contains an equal proportion of propylene glycol (PG) and vegetable glycerine (VG).

The balanced ratio is designed to provide a combination of:

  • Flavour
  • Throat hit
  • Vapour production
  • Versatility across compatible devices

50/50 e-liquids are commonly paired with MTL (mouth-to-lung) vape kits and pod systems. If you are using a high-powered, sub-ohm device, check the manufacturer's recommended e-liquid ratio before choosing a 50/50 formulation.

What Are Shortfill E-Liquids?

Shortfills are larger bottles of e-liquid that contain zero nicotine when supplied and leave space in the bottle for a nicotine shot where applicable.

The main advantage of this format is flexibility. Rather than purchasing multiple small bottles, users can select a larger bottle of flavoured e-liquid and add nicotine according to the intended setup.

Shortfills are generally associated with higher-VG refillable vape setups, although the correct ratio depends on the individual product. Always follow the product instructions and check the recommended nicotine-shot quantity.

Choosing the Right E-Liquid for Your Vape

Your device should be one of the first things you consider when choosing an e-liquid.

  • For Pod Kits: Lower-powered pod devices commonly work well with 50/50 e-liquids or nicotine salts, depending on the manufacturer's specifications.
  • For MTL Vape Kits: MTL setups are commonly paired with 50/50 e-liquids and nicotine salts, particularly when using higher-resistance coils.
  • For Higher-Powered Devices: Higher-powered and sub-ohm devices generally require an e-liquid with a suitable VG concentration to match the coil and airflow configuration.
  • For Larger Refillable Setups: If you use a refillable device and want a larger bottle, shortfills can provide a practical larger-format option.

Always check your device and coil manufacturer's recommendations before selecting an e-liquid.

Understanding PG and VG

Two of the main ingredients in e-liquid are propylene glycol (PG) and vegetable glycerine (VG).

PG (Propylene Glycol)

PG is commonly associated with flavour delivery, a more pronounced throat hit, and a thinner e-liquid consistency.

VG (Vegetable Glycerine)

VG contributes to vapour production, a thicker e-liquid consistency, and a smoother overall inhale.

Different PG/VG ratios are therefore suited to different devices and vaping styles. A 50/50 formulation provides an equal balance between PG and VG, while higher-VG formulations are more commonly used in sub-ohm and higher-powered devices.

IVG E-Liquid Flavours

IVG is known for offering a broad selection of flavour combinations, so there is no need to stick to one flavour family.

Fruity E-Liquids

Choose from combinations featuring fruits such as:

  • Strawberry
  • Watermelon
  • Apple
  • Mango
  • Berries
  • Cherry
  • Tropical fruits
Ice & Cooling Flavours

For a cooler profile, options include:

  • Tropical Ice
  • Forest Berries Ice
  • Banana Ice
  • Frozen fruit combinations
Fizzy, Sweet & Dessert

Inspired by soft drinks and sweets:

  • Fizzy Cherry
  • Riberry Lemonade
  • Vanilla Biscuit

10ml Nicotine Salts

Our collection includes a wide selection of 10ml IVG nicotine salt e-liquids, including products from the Original Salts and PRO Salts ranges.

These smaller bottles are convenient for users who prefer to purchase individual flavours and nicotine strengths rather than larger bottles of e-liquid.

Your collection currently includes products such as:

  • IVG Original Salts Tropical Ice
  • IVG Original Salts Strawberry Sensation
  • IVG Original Salts Vanilla Biscuit
  • IVG Original Salts Frozen Cherries
  • IVG Original Salts Summer Blaze
  • IVG Original Salts Strawberry Watermelon
  • IVG Original Salts Sour Green Apple
  • IVG Original Salts Riberry Lemonade
  • IVG Original Salts Forest Berries Ice
  • IVG Original Salts Blue Blaze
  • IVG PRO Salts Strawberry Raspberry Cherry
  • IVG PRO Salts Fizzy Cherry
  • IVG PRO Salts Banana Ice

How to Choose an IVG E-Liquid

There are four main things to consider when choosing an e-liquid:

  1. Your Device: Check whether your device is designed for nicotine salts, 50/50 e-liquid, higher-VG liquid or another formulation.
  2. Nicotine Strength: Choose the nicotine strength that matches your existing preference. Available strengths vary between IVG ranges.
  3. PG/VG Ratio: The ratio affects the way the e-liquid performs in your device. Make sure it is appropriate for your coil and tank.
  4. Flavour Profile: Choose the flavour family you actually enjoy. IVG offers fruit, ice, fizzy, dessert and mixed profiles across its ranges.

Nicotine Strengths Explained

IVG e-liquids are available in different nicotine strengths depending on the specific range.

You may see strengths expressed in mg/ml, such as 10mg or 20mg. For example, an e-liquid labelled 10mg contains 10mg of nicotine per millilitre of e-liquid.

The correct nicotine strength is a personal choice and depends on factors including your existing nicotine use, device and preferred vaping experience. Always check the individual product listing for the exact available nicotine strengths.

IVG Nicotine Salts vs 50/50 Freebase

Feature IVG Nicotine Salts IVG 50/50 Freebase
Nicotine type Nicotine salt Freebase
Common format 10ml bottles 10ml bottles
Typical devices Pod kits / MTL Pod kits / MTL
PG/VG Product dependent 50/50
Throat hit Generally smoother More noticeable
Strengths Product dependent Product dependent
Best for Users who prefer nic salts Users who prefer traditional freebase

Important: Always check the individual product specifications because formulations and available strengths vary between ranges.

E-Liquid Bottle Sizes

IVG e-liquids are available in different formats depending on the range.

  • 10ml Bottles: Commonly used for nicotine-containing e-liquids such as IVG Original Salts and PRO Salts.
  • Larger Shortfill Bottles: Designed for users who want a larger volume of flavoured e-liquid for refillable devices, with room for nicotine shots where applicable.

The exact bottle size and formulation should always be checked on the individual product page.

How to Store Your E-Liquid

Correct storage can help maintain the quality of your e-liquid.

  • Keep bottles tightly closed when not in use.
  • Store e-liquid away from direct sunlight.
  • Avoid excessive heat.
  • Keep bottles in a cool, suitable place.
  • Keep e-liquid securely away from children and pets.
  • Follow the storage instructions provided on the product packaging.

Do not use e-liquid beyond its stated expiry or best-before guidance where applicable.

Why Choose IVG E-Liquids?

IVG's range gives you flexibility across different e-liquid formats and flavour preferences.

  • Wide Flavour Selection: Choose from fruit, ice, fizzy, dessert and mixed flavour profiles.
  • Multiple E-Liquid Formats: Shop nicotine salts, 50/50 freebase e-liquids, shortfills and selected bundles.
  • Different Nicotine Strengths: Select from the strengths available for each individual IVG product.
  • Established IVG Ranges: Explore Original Salts, PRO Salts and other IVG e-liquid ranges from one collection.
  • Options for Different Devices: Whether you use a pod kit, MTL device or a larger refillable setup, there are different IVG formulations to consider.

Frequently Asked Questions

What types of IVG e-liquid are available?

The IVG range includes nicotine salts, 50/50 freebase e-liquids, shortfills and multi-product bundles. Availability varies by collection and flavour.

What is the difference between IVG nic salts and freebase e-liquid?

Nicotine salts and freebase use different forms of nicotine. Nicotine salts are commonly used in pod and MTL devices, while freebase nicotine is the traditional nicotine format and can provide a more noticeable throat hit.

What is 50/50 e-liquid?

50/50 e-liquid contains an equal ratio of PG and VG. It is commonly used in compatible pod and MTL vape devices.

What are IVG shortfills?

IVG shortfills are larger-format bottles of flavoured e-liquid supplied without nicotine, with room for adding a compatible nicotine shot where appropriate.

Which IVG e-liquid is best for a pod kit?

Many pod kits are compatible with 50/50 e-liquids and nicotine salts, but compatibility depends on the device and coil. Check the manufacturer's recommended e-liquid specification before choosing.

What nicotine strengths does IVG e-liquid come in?

Nicotine strengths vary between IVG ranges and individual products. Check the product listing for the exact strengths available.

How do I choose an IVG e-liquid flavour?

Start with the flavour profile you normally enjoy. IVG offers fruit, ice, fizzy, lemonade, dessert and mixed flavour combinations across its ranges.

How long does a 10ml bottle of e-liquid last?

There is no fixed duration because consumption depends on the device, coil, power level, puff length and frequency of use. A 10ml bottle will therefore last different users for different amounts of time.

Can I use any IVG e-liquid in any vape?

Not necessarily. Different devices and coils are designed for different e-liquid formulations. Check your device's recommended PG/VG ratio, nicotine strength and intended e-liquid type before use.

How should I store IVG e-liquid?

Keep bottles tightly closed and store them away from direct sunlight, excessive heat, children and pets. Follow the storage guidance provided with the product.